Friesche Vlag is the oldest brand of dairy products in the Netherlands. It was founded in 1913 when a group of entrepreneurial Friesian farmers established the first milk factories in the country. Friesche Vlag was also one of the first brands of dairy products to export its products abroad: first to Great Britain, and later to Africa and even the Far East. What’s more, Friesche Vlag was the first brand in the Netherlands to make its own commercial! Friesche Vlag coffee creamer was first sold in the Netherlands in 1932. Since then, the brand has become the country’s market leader in coffee enhancers. The goal of Friesche Vlag is to bring innovative products on the market that successfully anticipate consumer needs. Recent examples of such products are Friesche Vlag Finea (a coffee enhancer especially for coffee made from coffee pads) and the Easy Open cup, the unique coffee creamer container from Friesche Vlag that doesn’t splash when opened. The current Friesche Vlag portfolio of coffee enhancers consists of:
• Goudband
• Halvamel
• Balance
• Finea
• Completa
• Nutroma
These coffee enhancers are available in various packaging options. Friesche Vlag makes more than ‘just’ coffee creamers, and is constantly creating products that are new and different. Examples from recent years include the unique yoghurt snack Breaker, Milk&Fruit, Kwark Yoghurt (soft-curd cheese yoghurt), Luchtige (light and airy) Fruit Yoghurt, and Slaaplekker melk! (‘sleep well’ milk). One of our new, successful products is Friesche Vlag TOPontbijt (TOP breakfast), a complete breakfast drink containing ‘good’ bacteria to support the natural immune function. You can see that Friesche Vlag continues to be an innovative brand with a passion for dairy products. We want Dutch dairy lovers to be able to enjoy delicious, healthy and exceptional dairy products, at any time of day. That’s why Friesche Vlag was also the first company to offer an easily transportable yoghurt snack and handy bottles of yoghurt drink to be consumed while on the go. www.frieschevlag.nl